{"title":"Highlights","description":"","products":[{"product_id":"cold-surf-wax","title":"Cold surf wax","description":"\u003cp\u003e The iconic Mr. Zog.s Sex Wax. Surf wax for cold conditions. From 9 to 20 degrees (48 to 68 Fahrenheit).\u003c\/p\u003e","brand":"Sex wax","offers":[{"title":"Default Title","offer_id":41462956982443,"sku":null,"price":29.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/waxcold1_dd918eb1-d9d5-4b17-8924-d67f2b1ecb2f.jpg?v=1759326028"},{"product_id":"surf-photography-of-the-1960s-and-1970s","title":"Surf Photography of the 1960s and 1970s","description":"\u003cp data-path-to-node=\"2\"\u003e \u003cspan class=\"\"\u003eA fresh reissue of LeRoy Grannis's out-of-print\u003c\/span\u003e \u003ci data-path-to-node=\"2\" data-index-in-node=\"65\" class=\"\"\u003eCollector's Edition\u003c\/i\u003e \u003cspan class=\"\"\u003e, this collection brings together his most vivid surfing photographs—from the perfect wave at San Onofre to dramatic wipeouts on Oahu's famed North Shore.\u003c\/span\u003e \u003cspan class=\"\"\u003eAs one of the most important image makers in the history of surfing, Grannis also captures the burgeoning lifestyle surrounding the sport; from \"surfer stomps\" and hordes of fans at surf contests,\u003c\/span\u003e \u003cspan class=\"\"\u003eto the signature \"woody\" station wagons loaded with boards along the Pacific Coast Highway.\u003c\/span\u003e\u003c\/p\u003e\n\n \u003cp data-path-to-node=\"3\"\u003e\u003cspan class=\"\"\u003eAt a time\u003c\/span\u003e \u003cspan class=\"\"\u003ewhen surfing is more popular than ever,\u003c\/span\u003e \u003cspan class=\"\"\u003eit's fitting to look back at the years\u003c\/span\u003e \u003cspan class=\"\"\u003ethat brought the sport into mainstream culture.\u003c\/span\u003e \u003cspan class=\"\"\u003eDeveloped by Hawaiians over five centuries ago, surfing\u003c\/span\u003e \u003cspan class=\"\"\u003ereally began to take off on the American mainland in the 1950s—where it became not just a sport,\u003c\/span\u003e \u003cspan class=\"\"\u003ebut a lifestyle\u003c\/span\u003e \u003cspan class=\"\"\u003ethat was admired and exported around the world.\u003c\/span\u003e \u003cspan class=\"\"\u003eOne of the most important portrayers of the period is LeRoy Grannis,\u003c\/span\u003e \u003cspan class=\"\"\u003ewho had been surfing since 1931\u003c\/span\u003e \u003cspan class=\"\"\u003eand began photographing the longboard era in the early 1960s in both California and Hawaii.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":52375033119048,"sku":null,"price":349.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/Leroy1.jpg?v=1769424912"},{"product_id":"surfing-1778-today","title":"Surfing 1778–Present","description":"\u003cp data-path-to-node=\"0\"\u003eThis work is a comprehensive visual history of surfing, marking a cultural event as much as a book release. After three and a half years of meticulous research, the book brings together hundreds of images to chart the evolution of surfing as a sport, lifestyle, and philosophy.\u003c\/p\u003e\n\n\u003cp data-path-to-node=\"1\"\u003e Divided into five chronological chapters, the book traces surfing culture from the first recorded European contact in 1778 by Captain James Cook to today’s global phenomenon across countless platforms. Drawing on institutions, collections and photo archives from around the world – and featuring essays by the world’s leading surf journalists – the work celebrates the sport both on and off the water. It depicts a community of 20 million practitioners and even more enthusiasts, and surfing as a defining influence on fashion, film, art and music.\u003c\/p\u003e\n\n \u003cp data-path-to-node=\"2\"\u003eAn unparalleled tribute to the breadth, complexity and richness of surfing, this book is a must-have for any serious surfer and anyone dreaming of the surf lifestyle. As one surf writer has proclaimed, “There has never been a book like this, and there will never be another.”\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":52375094034760,"sku":null,"price":249.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/Surfing.jpg?v=1769453703"},{"product_id":"epic-surf-breaks-of-the-world","title":"Epic Surf Breaks of the World","description":"\u003cp data-path-to-node=\"0\"\u003eExplore the world's most thrilling waves with \u003ci data-path-to-node=\"0\" data-index-in-node=\"48\"\u003eEpic Surf Breaks of the World\u003c\/i\u003e . From Namibia's windswept Skeleton Bay to Java's G-Land, here's where to hang ten, no matter your skill level. Packed with breathtaking photography, maps, and beautiful illustrations, as well as first-hand accounts from surf writers around the globe, including Pulitzer Prize-winning William Finnegan, this is the ultimate guide for surfers looking for their next epic break.\u003c\/p\u003e\n\n \u003cp data-path-to-node=\"1\"\u003eWith 200 destinations, from Australia’s Bells Beach to the coral-studded islands of the Maldives, you’re sure to find your perfect wave in this 328-page hardback. We take you to some of the most adrenaline-pumping spots in the world, including Tahiti’s Teahupoo and Mexico’s Puerto Escondido, but also present easier options for beginners, such as Taghazout in Morocco – meaning there’s something for every level. We also cover the planet’s newest hotspots, like Bundoran in Ireland, where world-class waves now attract surfers from all over the world.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":52375243424072,"sku":null,"price":289.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/Epic-surf-breaks-1.jpg?v=1769429057"},{"product_id":"long-time-wave-poster","title":"Change records","description":"\u003cp\u003e Can you spare some change?\u003c\/p\u003e\n\n\u003cp\u003e Original Pleasant illustration printed on 170g silk paper. Choose between various standard sizes, easy to source frames to.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"A3","offer_id":52395137958216,"sku":null,"price":299.0,"currency_code":"DKK","in_stock":true},{"title":"B2 (50 x 70 cm)","offer_id":52395137990984,"sku":null,"price":349.0,"currency_code":"DKK","in_stock":true},{"title":"B1 (70 x 100 cm)","offer_id":52395138023752,"sku":null,"price":499.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/Poster-longtime-1.jpg?v=1769690539"},{"product_id":"surfboard-keychain","title":"Surfboard keychain","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eWave-shaped keychain made from recycled plastic from the beaches of Cold Hawaii.\u003c\/span\u003e\u003c\/p\u003e","brand":"Strandet","offers":[{"title":"Default Title","offer_id":52777358786888,"sku":null,"price":99.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/Strandet_5.jpg?v=1774536538"},{"product_id":"waves-black-tee","title":"Waves black tee","description":"\u003cp\u003ePleasant deadstock t-shirt.\u003c\/p\u003e\n\u003cp\u003eThe t-shirt has a soft, comfortable feel and a classic silhouette. The simple design is adorned with a stylish wave pattern, adding a modern twist to the black fabric.\u003c\/p\u003e\n\u003cp\u003eProduced in the Philippines\u003c\/p\u003e\n\u003cp\u003eA slow fashion alternative to fast fashion.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"XS","offer_id":53021556703560,"sku":"D2","price":349.0,"currency_code":"DKK","in_stock":true},{"title":"M","offer_id":53021556736328,"sku":"D2","price":349.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/270426_tee_main_5.jpg?v=1777643938"},{"product_id":"hill-and-wave-cup","title":"Julie Damhus x Pleasant cup","description":"\u003cp\u003eCeramic cup thrown by Julie Damhus in a Julie Damhus x Pleasant collab.\u003c\/p\u003e\n\u003cp\u003eJulie Damhus is a ceramist living in Skørring, and Marc and Rasmus run a clothing brand from Vorupør. In a small, creative project, we want to combine our forces.\u003c\/p\u003e\u003cp\u003eNature reflects life. The hills of Djursland go up and down, and the waves in Thy come and go. Hill and wave should reflect the balance of life. It's a small reminder to pause once in a while and consider how we spend our time. The reward can be seen if we realize how weekdays can be shaped to actually please us as much as possible.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Julie Damhus x Pleasant","offers":[{"title":"Default Title","offer_id":53195517690184,"sku":null,"price":349.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/Wave-cup-1.jpg?v=1779970243"},{"product_id":"hill-and-wave-decoration","title":"Julie Damhus x Pleasant decoration","description":"\u003cp\u003eCeramic decoration made by Julie Damhus in a Julie Damhus x Pleasant collab.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eJulie Damhus is a ceramist living in Skørring, and Marc and Rasmus run a clothing brand from Vorupør. In a small, creative project, we want to combine our forces.\u003cbr\u003e\u003cbr\u003eNature reflects life. The hills of Djursland go up and down, and the waves in Thy come and go. Hill and wave shall reflect life's balancing act. It's a small reminder to stop once in a while and consider how we spend our time. The reward may appear if we see how our everyday lives can be shaped to please us as much as possible.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Julie Damhus x Pleasant","offers":[{"title":"Default Title","offer_id":53195599872328,"sku":null,"price":349.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/Wave-decoeration-1.jpg?v=1779970736"},{"product_id":"dynamic-purple-patterned-upcycled-cap","title":"Surf-curious train seat upcycled cap","description":"\u003cp\u003ePleasant upcycled cap – new cap made from used textiles.\u003c\/p\u003e\u003cp\u003eThis cap has an eye-catching pattern with shades of purple and green, giving it a lively and unique expression. It is made from soft material, ensuring a comfortable fit and durability, ideal for outdoor activities.\u003c\/p\u003e\u003cp\u003eBenefits of choosing this cap vs. a new textile cap:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eMinimize the carbon footprint in your wardrobe.\u003c\/li\u003e\n\n\u003cli\u003eAvoid large amounts of water and chemicals in your clothing consumption.\u003c\/li\u003e\n\n\u003cli\u003eSupport a future with less need for new textiles.\u003c\/li\u003e\n\n\u003cli\u003eContribute to a positive change in the fashion industry.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003ePlease note that each cap is unique and may vary slightly from the pictures.\u003c\/p\u003e\u003cp\u003eProduced in Europe\u003c\/p\u003e\u003cp\u003eA slow fashion alternative to fast fashion.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":53332308885832,"sku":"A40-One-size","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/160626_cap_2_main.jpg?v=1781873676"},{"product_id":"classic-navy-upcycled-cap","title":"Classic navy upcycled cap","description":"\u003cp\u003ePleasant upcycled cap – new cap made from used textile.\u003c\/p\u003e\n\u003cp\u003eThis cap is made from durable, plain textile in a deep navy blue colour, providing a timeless and classic look. It is designed with a light structure and features visible stitching that highlights the quality of the recycled material.\u003c\/p\u003e\n\u003cp\u003eBenefits of choosing this cap vs. a cap made from new textile:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eMinimise the carbon footprint of your wardrobe.\u003c\/li\u003e\n\n\u003cli\u003eAvoid large amounts of water and chemicals in your clothing consumption.\u003c\/li\u003e\n\n\u003cli\u003eSupport a future with less need for new textiles.\u003c\/li\u003e\n\n\u003cli\u003eContribute to a positive change in the clothing industry.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003ePlease note that each cap is unique and may vary slightly from the pictures.\u003c\/p\u003e\n\u003cp\u003eProduced in Europe\u003c\/p\u003e\n\u003cp\u003eA slow fashion alternative to fast fashion.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":53834407805256,"sku":"A9-One-size","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/170826_cap_1_main.jpg?v=1787050337"},{"product_id":"bold-pink-floral-upcycled-cap","title":"Bold pink floral upcycled cap","description":"\u003cp\u003eCharming upcycled cap – new cap made from used textiles.\u003c\/p\u003e\n\u003cp\u003eThis cap features a vibrant floral print with shades of pink, blue, and yellow details, adding life and color to any outfit. The soft fabric structure ensures a comfortable fit, and the visible seams add a unique touch.\u003c\/p\u003e\n\u003cp\u003eBenefits of choosing this cap vs. a cap made from new textiles:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eMinimize the carbon footprint of your wardrobe.\u003c\/li\u003e\n\n\u003cli\u003eAvoid large amounts of water and chemicals in your clothing consumption.\u003c\/li\u003e\n\n\u003cli\u003eSupport a future with less need for new textiles.\u003c\/li\u003e\n\n\u003cli\u003eContribute to positive change in the fashion industry.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003ePlease note that each cap is unique and may vary slightly from the pictures.\u003c\/p\u003e\n\u003cp\u003eProduced in Europe\u003c\/p\u003e\n\u003cp\u003eA slow fashion alternative to fast fashion.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":53834410557768,"sku":"A10-One-size","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/170826_cap_7_main.jpg?v=1787050382"},{"product_id":"lively-green-floral-upcycled-cap","title":"Lively green floral upcycled cap","description":"\u003cp\u003ePleasant upcycled cap – new cap made from used textile.\u003c\/p\u003e\n\u003cp\u003eThis cap features a colorful combination of green hues with lively floral and fruit motifs, creating a fresh and cheerful look. It is designed with soft fabric and precise stitching, providing both comfort and style for the little ones.\u003c\/p\u003e\n\u003cp\u003eBenefits of choosing this cap vs. a cap made from new textile:\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003eMinimize the CO2 footprint in your wardrobe.\u003c\/li\u003e\n\n\u003cli\u003eAvoid large amounts of water and chemicals in your clothing consumption.\u003c\/li\u003e\n\n\u003cli\u003eSupport a future with less need for new textiles.\u003c\/li\u003e\n\n\u003cli\u003eContribute to positive change in the clothing industry.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003ePlease note that each cap is unique and may vary slightly from the pictures.\u003c\/p\u003e\n\u003cp\u003eProduced in Europe\u003c\/p\u003e\n\u003cp\u003eA slow fashion alternative to fast fashion.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":53834410819912,"sku":"A10-One-size","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/170826_cap_8_main_ce8e27e0-2d9c-42c5-823a-12115f7cb75c.jpg?v=1787050394"},{"product_id":"refined-grey-patterned-upcycled-cap","title":"Lavender love mønstret genbrugskasket","description":"\u003cp\u003ePleasant upcycled cap – new cap made from used textile.\u003c\/p\u003e\u003cp\u003eThis cap has a soft, structured surface with interesting patterns, giving it a modern and stylish look. The grey hues create an elegant tone, while details like the embroidered logo add a unique touch.\u003c\/p\u003e\u003cp\u003eBenefits of choosing this cap vs. a new textile cap:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eMinimize the CO2 footprint in your wardrobe.\u003c\/li\u003e\n\n\u003cli\u003eAvoid large amounts of water and chemicals in your clothing consumption.\u003c\/li\u003e\n\n\u003cli\u003eSupport a future with less need for new textiles.\u003c\/li\u003e\n\n\u003cli\u003eContribute to positive change in the fashion industry.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003ePlease note that each cap is unique and may vary slightly from the pictures.\u003c\/p\u003e\u003cp\u003eProduced in Europe\u003c\/p\u003e\u003cp\u003eA slow fashion alternative to fast fashion.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":53834412392776,"sku":"A12-One-size","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/170826_cap_13_main.jpg?v=1787050438"},{"product_id":"bold-and-brave-orange-upcycled-cap","title":"Bold and brave orange upcycled cap","description":"\u003cp\u003ePleasant upcycled cap – new cap made from used textile.\u003c\/p\u003e\u003cp\u003eThis cap is made from soft, textured fabric in a warm orange hue that adds a lively touch to your outfit. It is designed with precise stitching and a slightly curved brim that provides optimal sun protection.\u003c\/p\u003e\u003cp\u003eBenefits of choosing this cap vs. a cap made from new textile:\u003c\/p\u003e\u003cul\u003e\n\n\u003cli\u003eMinimize the CO2 footprint in your wardrobe.\u003c\/li\u003e\n\n\u003cli\u003eAvoid large amounts of water and chemicals in your clothing consumption.\u003c\/li\u003e\n\n\u003cli\u003eSupport a future with less need for new textiles.\u003c\/li\u003e\n\n\u003cli\u003eContribute to positive change in the fashion industry.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\u003cp\u003ePlease note that each cap is unique and may vary slightly from the pictures.\u003c\/p\u003e\u003cp\u003eProduced in Europe\u003c\/p\u003e\u003cp\u003eA slow fashion alternative to fast fashion.\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":53834420552008,"sku":"A9-One-size","price":399.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/170826_cap_2_main_df4a4974-3cef-4ca8-935c-b142b421a3fd.jpg?v=1787050818"}],"url":"https:\/\/pleasantshop.shop\/en\/collections\/autumn-2025.oembed?page=2","provider":"Pleasant","version":"1.0","type":"link"}