{"product_id":"surfing-1778-today","title":"Surfing 1778–Present","description":"\u003cp data-path-to-node=\"0\"\u003eThis work is a comprehensive visual history of surfing, marking a cultural event as much as a book release. After three and a half years of meticulous research, the book brings together hundreds of images to chart the evolution of surfing as a sport, lifestyle, and philosophy.\u003c\/p\u003e\n\n\u003cp data-path-to-node=\"1\"\u003e Divided into five chronological chapters, the book traces surfing culture from the first recorded European contact in 1778 by Captain James Cook to today’s global phenomenon across countless platforms. Drawing on institutions, collections and photo archives from around the world – and featuring essays by the world’s leading surf journalists – the work celebrates the sport both on and off the water. It depicts a community of 20 million practitioners and even more enthusiasts, and surfing as a defining influence on fashion, film, art and music.\u003c\/p\u003e\n\n \u003cp data-path-to-node=\"2\"\u003eAn unparalleled tribute to the breadth, complexity and richness of surfing, this book is a must-have for any serious surfer and anyone dreaming of the surf lifestyle. As one surf writer has proclaimed, “There has never been a book like this, and there will never be another.”\u003c\/p\u003e","brand":"Pleasant","offers":[{"title":"Default Title","offer_id":52375094034760,"sku":null,"price":249.0,"currency_code":"DKK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0523\/9829\/3163\/files\/Surfing.jpg?v=1769453703","url":"https:\/\/pleasantshop.shop\/en\/products\/surfing-1778-today","provider":"Pleasant","version":"1.0","type":"link"}